Red Sand Project Burbank: A Community United Against Human Trafficking
- Zonta Burbank
- Jul 29
- 2 min read
On July 26, 2025, the sidewalks of Burbank turned red—not in protest, but in powerful solidarity. More than 100 community members gathered to participate in the Red Sand Project Burbank, an interactive art action designed to raise awareness about human trafficking and modern slavery. Organized by the Zonta Club of Burbank Area, in partnership with Burbank Noon Rotary and Burbank Kiwanis Club, the event was a vivid reminder that we must not let victims fall through the cracks—literally or figuratively.
Participants filled sidewalk cracks with red sand, a symbolic gesture representing the millions of individuals worldwide who are trafficked or living in modern slavery. The red grains serve as a visual metaphor for those who are often overlooked by society’s systems—whether social, economic, or political.
The Red Sand Project was first launched in 2014 by artist and activist Molly Gochman. Since then, it has grown into a global movement with over one million participants across all 50 U.S. states and 70 countries. Burbank’s version of the project is part of this larger effort, but it also reflects the city’s unique commitment to combating human trafficking.
In January 2024, the Burbank City Council passed a groundbreaking ordinance requiring more local businesses to display resources for trafficking victims and undergo training to recognize and respond to signs of exploitation. This legislative action, championed by Zonta Club members, underscores Burbank’s leadership in prevention and advocacy.
The Red Sand Project Burbank is one of several initiatives led by our club and community partners. Earlier this year, volunteers participated in the SOAP Project, distributing 7,000 bars of soap and makeup wipes to hotels and urgent care centers. Each item carried a message of hope and a hotline number for victims of trafficking.
The Red Sand Project Burbank was supported in part by a Community Events and Program Grant from the City of Burbank.
To everyone who participated, donated, or helped organize the Red Sand Project Burbank: thank you. Your support made a meaningful impact, and together, we are helping ensure that no one falls through the cracks.
To learn more or get involved, visit redsandprojectburbank.org.
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